I have a saying with my clients: at the major pageants… they're ALL BEAUTIFUL at States and Nationals! If your sole goal is to wow on looks alone…. forget about it. While some pageants are more skewed towards the physical element of presentation in their scoring (true), you still have to have more than photogenics to have a chance.
That being said, there are (and always will be) people who take on one of the following personalities when preparing for their pageant. You can have all the physical beauty on Earth, Mars and Saturn, but adopting one of these personas will be your death knell:
Who are these TWO PEOPLE ???
It's the one consistent phase of competition that links every pageant together. It's when you make your first serious impression to a panel of Judges / strangers of who you are, how you think and what you do inside a judged conversation arena.
But is there one tip that could be your biggest boost regardless of which system you competing?